Build a Successful Online Business by Blogging
Short while ago google had changed their ranking algorithm, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in another word, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, on the other hand almost all keywords promoted by contextual links are not affected, a few of these keywords ranked better than ever, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being tossed out by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, the links on those spamming sites won’t work anymore.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I needed to rank the keyword, chain hoist, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Something opposite happened to this keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. Now contextual links win the battle, then what? In fact the only thing matters here is content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, kaiya eve couture , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As we can see, quality article marketing is much better than plain link building. Now imagine you have your own blog network, for instance Safety Vest, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, i.e., selling online or improve your search rankings, now all we need to do is to give our love for creating and sharing quality content and not to worry about the search results all the time. When publisinh articles, I prefer ezine, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, Reflective Leash, explains some interesting concepts, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s real easy and useful, if you don’t use this tool it’s just too bad.